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Athletes, Torch Bearer

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.

Outdoor advertisement created by McCann, Germany for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Germany / McCann, Geneva, Switzerland
Creative Director / Copywriter: Bill Biancoli
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator: Yue-Shin Lin
Account Manager: Christiane Hahn
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Roger Keynes's picture

iPinch?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

feysal's picture

simplicity kicks ass

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

glutamin's picture

it's not look new. 80's maybe, i'm not sure.

glutamin
Activity Score 107
Other
charithco's picture

awesome camp. love them all.

charithco
Activity Score 266
Graphic Designer at Wunderman Doha |

www.charithdesign.com

kleenex's picture

Simple works for me.

kleenex
Activity Score 51815
Web Designer/Developer
AdBuzzer's picture

I agree - the simplicity and the smart ways of branding make it a perfect print campaign!

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

bauer's picture

so 80's

bauer
Activity Score 126
etaynam's picture

70's..

etaynam
Activity Score 2
Copywriter at Habetzefer |

Etay Naaman.

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