Advertisement

Athletes, Swimmer

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.

Outdoor advertisement created by McCann, Germany for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Germany / McCann, Geneva, Switzerland
Creative Director / Copywriter: Bill Biancoli
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator: Yue-Shin Lin
Account Manager: Christiane Hahn
Log in or register to post comments

Highest Rated

my mind bursts's picture

Don't give it too much thought. Just enjoy the effect, the careful art direction and the simplicity. Not quite great, which is a shame - all should be good enough to be posters on a bedroom wall.

my mind bursts
Activity Score 94
Producer/Director
feysal's picture

this one is alil forced

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

mr.x's picture

Definitely forced.

mr.x
Activity Score 998
Forsbergs Skola
my mind bursts's picture

Don't give it too much thought. Just enjoy the effect, the careful art direction and the simplicity. Not quite great, which is a shame - all should be good enough to be posters on a bedroom wall.

my mind bursts
Activity Score 94
Producer/Director
Featured Content

Latest Collections

Advertisement