3D 125th Anniversary Illumination

May 2011

We're celebrating our 125 birthday in style. We've got a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. As a way to thank you for being the best fans in the world, we're even going to light up some of your amazing photos from Facebook, Flickr, Twitter, and more. Stay tuned for special highlight coverage, and thank you for the past 125 years.

The Coca-Cola Company's 125th Anniversary montage includes images, which have been used by permission. More information is available at

Visual design and projections: Obscura Digital

Comments (13)

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jagadeesh's picture
Activity Score 743

it looks as a nice idea, but the way it is presented in this video is flimsy.

Kriativity's picture
Activity Score 414

amateurish..but the aerial shots are good..

Prof's picture
Activity Score 1449

it just looks big.

no concept or idea behind it whatsoever. i was bored to tears.

props to the effort?

Quite really.

CGilb09's picture
Activity Score 572

Agreed. A big medium isn't a big idea.

Tweet tweet: @ThisAbility

JustinCarrasquillo's picture
Activity Score 563

I'm diggin the aerial shots..

Thatthang's picture
Activity Score 69

meh. Building projections were really exciting at first but now are getting a bit trite. Like Youtube takeovers.

AneliyaNedyalkova's picture
Activity Score 4

I think it`s creative, fun and simple enough ;)

"Advertising is the greatest art form of the twentieth century."

atb2005's picture
Activity Score 13557

Creative, fun, and simple. Nice job.

kleenex's picture
Activity Score 50620

I say simple works.

Schirone's picture
Activity Score 98

i say you all sounds a little joelly. When you take a building, and light it up with videos, you can't be "creative", you're talking to too many people.

i say good job, and i say i wish i could get involved one day in a campaign like this

i'm here because i'm procrastinating

DanT's picture
Activity Score 23

Nice, but not really creative

Tripioso's picture
Activity Score 470

I love it. I'm sure everybody who passed by commented about it. If you see yourself and see this illuminated building, it is strong and stunning

Life's a Trip. Enjoy the Ride!

Billoughsby's picture
Activity Score 5144

When I'm cynical enough to hate this, I'll pack it in. People will stop and gaze for minutes at something this dynamic and fun to watch. Guaranteed.

That's it.