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3D 125th Anniversary Illumination

Published/Aired: 
May 2011

Description

We're celebrating our 125 birthday in style. We've got a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. As a way to thank you for being the best fans in the world, we're even going to light up some of your amazing photos from Facebook, Flickr, Twitter, and more. Stay tuned for special highlight coverage, and thank you for the past 125 years.

The Coca-Cola Company's 125th Anniversary montage includes images, which have been used by permission. More information is available at http://CokeURL.com/125attribution

Visual design and projections: Obscura Digital
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jagadeesh's picture

it looks as a nice idea, but the way it is presented in this video is flimsy.

jagadeesh
Activity Score 743
Kriativity's picture

amateurish..but the aerial shots are good..

Kriativity
Activity Score 414
Prof's picture

it just looks big.

no concept or idea behind it whatsoever. i was bored to tears.

props to the effort?

Prof
Activity Score 1449
Copywriter |

Quite really.

CGilb09's picture

Agreed. A big medium isn't a big idea.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

JustinCarrasquillo's picture

I'm diggin the aerial shots..

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

Thatthang's picture

meh. Building projections were really exciting at first but now are getting a bit trite. Like Youtube takeovers.

Thatthang
Activity Score 69
AneliyaNedyalkova's picture

I think it`s creative, fun and simple enough ;)

AneliyaNedyalkova
Activity Score 4
Public Relations at student |

"Advertising is the greatest art form of the twentieth century."

atb2005's picture

Creative, fun, and simple. Nice job.

atb2005
Activity Score 13557
kleenex's picture

I say simple works.

kleenex
Activity Score 51126
Web Designer/Developer
Schirone's picture

i say you all sounds a little joelly. When you take a building, and light it up with videos, you can't be "creative", you're talking to too many people.

i say good job, and i say i wish i could get involved one day in a campaign like this

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

DanT's picture

Nice, but not really creative

DanT
Activity Score 23
Tripioso's picture

I love it. I'm sure everybody who passed by commented about it. If you see yourself and see this illuminated building, it is strong and stunning

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Billoughsby's picture

When I'm cynical enough to hate this, I'll pack it in. People will stop and gaze for minutes at something this dynamic and fun to watch. Guaranteed.

Billoughsby
Activity Score 5144
Art Director |

That's it.

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