3D 125th Anniversary Illumination

May 2011


We're celebrating our 125 birthday in style. We've got a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. As a way to thank you for being the best fans in the world, we're even going to light up some of your amazing photos from Facebook, Flickr, Twitter, and more. Stay tuned for special highlight coverage, and thank you for the past 125 years.

The Coca-Cola Company's 125th Anniversary montage includes images, which have been used by permission. More information is available at

Visual design and projections: Obscura Digital
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jagadeesh's picture

it looks as a nice idea, but the way it is presented in this video is flimsy.

Activity Score 743
Kriativity's picture

amateurish..but the aerial shots are good..

Activity Score 414
Prof's picture

it just looks big.

no concept or idea behind it whatsoever. i was bored to tears.

props to the effort?

Activity Score 1449
Copywriter |

Quite really.

CGilb09's picture

Agreed. A big medium isn't a big idea.

Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

JustinCarrasquillo's picture

I'm diggin the aerial shots..

Activity Score 563
Photographer at Los Angeles, CA |

Thatthang's picture

meh. Building projections were really exciting at first but now are getting a bit trite. Like Youtube takeovers.

Activity Score 69
AneliyaNedyalkova's picture

I think it`s creative, fun and simple enough ;)

Activity Score 4
Public Relations at student |

"Advertising is the greatest art form of the twentieth century."

atb2005's picture

Creative, fun, and simple. Nice job.

Activity Score 13557
kleenex's picture

I say simple works.

Activity Score 51126
Web Designer/Developer
Schirone's picture

i say you all sounds a little joelly. When you take a building, and light it up with videos, you can't be "creative", you're talking to too many people.

i say good job, and i say i wish i could get involved one day in a campaign like this

Activity Score 98
Art Director at |

i'm here because i'm procrastinating

DanT's picture

Nice, but not really creative

Activity Score 23
Tripioso's picture

I love it. I'm sure everybody who passed by commented about it. If you see yourself and see this illuminated building, it is strong and stunning

Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Billoughsby's picture

When I'm cynical enough to hate this, I'll pack it in. People will stop and gaze for minutes at something this dynamic and fun to watch. Guaranteed.

Activity Score 5144
Art Director |

That's it.

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