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The Big Lebowski

Campaign
Agency Network: 
Published/Aired: 
July 2017

Description

Cinéma du Parc is a small independently run movie theatre that prides itself on screening the best selection of classic, foreign and director-oriented films. They recently started midnight screenings. The aim in this new series of posters was to pick three very masculine, macho characters from each film and soften them up with traditional portraiture. Taiwanese illustrator Hsiao-Ron Cheng’s hyper realistic style had the perfect blend of realism and gentleness to create this wanted contrast.

Outdoor advertisement created by Les Évadés, Canada for Cinema du Parc, within the category: Recreation, Leisure.

Caption

Joel and Ethan Coen's The Big Lebowski. 11.13.16. July

Advertising Agency: Les Évadés, Montréal, Canada
Creative Director: Charles Gagnon
Art Director: Martin Dupuis
Illustrator: Hsiao-Ron Cheng
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