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Les man Adshel

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

Outdoor advertisement created by Marketforce, Australia for Chill, within the category: Non-Alcoholic Drinks.

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Guy Howlett
Account Director: Silvana Visinoni
Retoucher: Madeleine de Pierres
Account Managers: Alana McClean, Rozanne Fretz
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Highest Rated

Bob.C's picture

Like the basic idea but it seems off brand. The packaging, product, and product name doesn't seem to match the message at all. Even without that problem I think that more than a few hairs could have been added to say man up.

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Roger Keynes's picture

Dig it.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

ace85le's picture

It's funny but I doubt it sells.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

atb2005's picture

This is an old campaign. I remember seeing it on Best Ads On Tv long time ago.. That said, I don't see how one can man up drinking iced coffee..

atb2005
Activity Score 13557
Bob.C's picture

Like the basic idea but it seems off brand. The packaging, product, and product name doesn't seem to match the message at all. Even without that problem I think that more than a few hairs could have been added to say man up.

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Ron Burgundy's picture

This is cool on paper, but in the real world, i think it wouldn't get much attention other than people thinking somebody was trying to be clever with a sharpie one day, but stoked you got it from paper to client to print

Ron Burgundy
Activity Score 1630
Art Director at Southern California
D.B.'s picture

Same as the outdoor billboard campaign, it only works if you've seen both. Still like the idea though, it would stun me to see the change one day

D.B.
Activity Score 66
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