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Hand-drawn billboard

Agency Network: 
Published/Aired: 
December 2010

Description

Outdoor advertisement created by Leo Burnett, United Arab Emirates for Chevrolet, within the category: Automotive.

Advertising Agency: Leo Burnett, UAE
Regional Executive Creative Director: Malek Ghorayeb
Creative Director: Mohamed Oudaha
Senior Art Director: Rafael Rizuto
Senior Copywriter: Nabil Rashid
Copywriter: Jaison Ben
Artists: Sasan Saidi, Dodie Dayao
Client Servicing: Anthony Hamad, Hassan Abouezzeddine
Traffic: Gabriel Noronha
Production House: Muddville
Director: Jac Mulder
Photographer: Graham Tooby
Media: Ramez Zeineddine
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Highest Rated

Guest's picture

No rain in the uae

Guest
Guest's picture

brilliant

Guest
Janae's picture

good show :) i really like handmade stuff. the copy is too long.
the people in the cars driving by will not have the chance to read it.

Janae
Activity Score 385
josh n.'s picture

i really like the concept but i think its very hard to read the copy

josh n.
Activity Score 484
Art Director at Miami Ad School - New York |

www.joshnamdar.com

Guest's picture

Love it . congrats to Leo Burnett UAE.

Guest
Guest's picture

Nice idea, love the Salesman :-)

Guest
Guest's picture

That's a pretty good suit man... he really knows his creative... UAE is fast becoming a creative powerhouse the likes the world has not seen since Brazil's gold era in advertising.

Guest
ichan's picture

good idea.. hope it will not washed by rain.

ichan
Activity Score 80
tamer samy's picture

Rain is rare in UAE..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Guest's picture

No rain in the uae

Guest
Guest's picture

may be it is a new and creative idea but sure it wouldn't save that much money in printing, specially after getting that talented illustrator !!

Guest
danhdo's picture

brilliant. they sure know how to speak their mind.

how many billboards like this will they put up?

danhdo
Activity Score 12
Guest's picture

Dude!

Check the Like & Share buttons.

A: One.

(It's called viral. Miss that lecture?)

Guest
Guest's picture

.... it means that a hand-draw is cheaper than an art work made on computer?
because of ideas like this I can not charge for my illustrations worth the price.
beautiful illustration, but... stupid idea

Guest
Guest's picture

you have a point. but that illustrator may be a an in-house or something? plus, it's the printing they pointed out as expensive.

Guest
Guest's picture

wow!..impressive..

Guest
Guest's picture

Nice work....:)

Guest
mosho's picture

bravo!

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

Guest's picture

Ah, the old "we did our advertising on the cheap so you save money" idea. Been done a million times, but this IS an interesting variation.

Guest
Guest's picture

The "we save money" idea not sooooo olllldddddddddddd.

Guest
Guest's picture

just brilliant

Guest
CommandZ's picture

This goes against the rule of outdoor advertising that says the less words the better when it comes to copy. In this case it's not even legible. I very much doubt that anyone driving by can read this, in blue no less.

CommandZ
Activity Score 2498
Creative Director
Guest's picture

Break the Rules media guy....

Guest
Guest's picture

stay working for the municipality :-)

Guest
Guest's picture

The idea of making a cheap ad to save you money's been done a lot.

Guest
shahidali's picture

Good point made by CommandZ saying that the copy is long. within 3/4 sec exposure, you don't get the message. Btw, due to novelty, some amount of WOM is expected which will help. Idea has novelty but not may not be as effective.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

JeffP's picture

Haha, and who will have the time to read all that small handwriting? Not the drivers for sure.
So was that an attempt to create a viral? Hmm, I won't forward this.

JeffP
Activity Score 810
Marketing Manager at TomTom
Guest's picture

brilliant

Guest
Guest's picture

Like the execution and viral objectives here... but that's a tired old headline strategy.

Guest
Guest's picture

i agree the headline is really bad and long, i guess it's part of the concept because the Salesman created the ad...
nice concept....

Guest
Guest's picture

You can debate about the cost, that it's legible or not, etc.. One thing is sure, it's noticed by many people, all talk about it, all have their say and opinion. And according to me that's the purpose of an ad campaign, make sure people talk about your product or ad. So good job I would say.

Guest
Guest's picture

Very nice!!!! Love it :)

Guest
Guest's picture

Awesome! There should be more old-school hand-painted ads! Illustrator´s name is Sasan Saidi, btw. A Dubai located graphic designer.

Guest
Guest's picture

Bien fait Mono. ;-)

Guest
Guest's picture

I guess it's actually not directed to people in their cars (who will have little chances to read the copy) but to all those who will check the video on-line.

Guest
Edoz's picture

Cool!

Edoz
Activity Score 271
Creative Director at LeMineVaganti
Mrs Ozma Nawaz's picture

brilliant wok done by illustrator but copy is too long

Mrs Ozma Nawaz
Activity Score 20
Art Director at Eiman Ad Communication |

Ozma Nawaz

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