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Magnetic letters

Agency Network: 
Published/Aired: 
May 2008
Cemex Outdoor Ad -  Magnetic letters

Description

Outdoor advertisement created by BBDO, Germany for Cemex, within the category: Industrial, Agriculture.

Advertising Agency: BBDO Germany, Duesseldorf, Germany
Creative Directors: Carsten Bolk, Helmut Bienfuss, Toygar Bazarkaya
Art Directors: Jacques Pense
Copywriters: Andreas Walter
Photographer: Jost Hiller
Account Executives: Kai Jablonka, Dickjan Poppema, Astrid Mittelstrass
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phoamcor's picture

somewhat smart

phoamcor
Activity Score 1284
Pacific Blue's picture

I like it, but something is telling me that the letters are photoshoped.

Pacific Blue
Activity Score 335
Art Director |

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/// The clock is laughing in my face ///

mondo's picture

haha, jap, bad photoshop ^.^

mondo
Activity Score 142
fractalrene's picture

The idea is there, but it needs one more step.

fractalrene
Activity Score 1504
Copywriter
spacecadetglow's picture

agreed. baaaad photoshop. and yes, needs a bit more thought.

spacecadetglow
Activity Score 247
Graphic Designer
Wordnerd's picture

ok, its built with steel fibre reinforced concrete. Now what? the magnets have a worthless information. isn't the point here that it is stronger than normal concrete?

Wordnerd
Activity Score 6692
Copywriter
kant's picture

scam!

kant
Activity Score 130
Copywriter
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