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High Billboard

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Outdoor advertisement created by BBDO, Australia for Carlton, within the category: Alcoholic Drinks.

Caption

Nothing sells beer like a really high billboard.
Carlton draught. Made from beer.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Director: Ant Keogh
Art Director: Anthony Phillips
Copywriter: Richard Williams
Photographer: David Rosendale
Agency Producer: Mary Darzi
Account Director: Nick Cohen
Account Manager: Brendan Taylor
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Highest Rated

TexasH's picture

"They are going to put lives at risk just for sake of a dollar"...This red billboard sounds funny right under a big ass billboard selling alcohol. :)

TexasH
Activity Score 365
copywriter
Roger Keynes's picture

Love. (Because it's true.)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

vlwk's picture

Do they mean it literally or do I read a pun here (really high...from drinking alchohol?)

vlwk
Activity Score 154
Roger Keynes's picture

Neither, vlwk. Just taking the piss. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

MicheleVirgilio's picture

good one

MicheleVirgilio
Activity Score 2617
samarin's picture

good thought..

samarin
Activity Score 26
Copywriter
TexasH's picture

"They are going to put lives at risk just for sake of a dollar"...This red billboard sounds funny right under a big ass billboard selling alcohol. :)

TexasH
Activity Score 365
copywriter
Roger Keynes's picture

Typical, buzz-kill nurses! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

kleenex's picture

all the ads work for me.

kleenex
Activity Score 51078
Web Designer/Developer
Eight's picture

stupid

Eight
Activity Score 148
Production Manager
meat.popsicle's picture

I'm sure many people walked/drove past this and wanted a beer. Says what everyone was thinking "Oh look a big billboard that now makes me want a beer". Good work!

meat.popsicle
Activity Score 15
Ben Clarke's picture

Made me think (for a second), made me laugh. I love this campaign.

Ben Clarke
Activity Score 168
Art Director at Smart Inc Advertising Melbourne
same old's picture

the ad is also above a pub on a main street in melbourne

same old
Activity Score 12
Copywriter at www.pugnaciousgeorge.com
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