Ovens out of transit shelters

Agency Network: 
January 2011

Colle+McVoy helped Caribou Coffee launch its new hot breakfast sandwiches in a very warm way that benefits Minnesotans during wintertime. The agency created ovens out of transit shelters, including real heat, to showcase the hot and delectable new menu items.

Outdoor advertisment created by Colle+McVoy, United States for Caribou Coffee, within the category: Non-Alcoholic Drinks.

Advertising Agency: Colle+McVoy, Minneapolis, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Copywriter: Lee Hanson
Art Director: Ben Clymer
Producer: Brad Smith
Art Buyer: Chris Peters
Photography: Terry Brennan

Comments (31)

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morse's picture
Activity Score 18024

That's smart and useful. Can't believe nobody has done this before.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Wordnerd's picture
Activity Score 6692

maybe cause it's f***ing expensive ;)

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

Ha! This is cool.

king7ven's picture
Activity Score 108

That would be viral. awsome!

Adcritic10-10's picture
Activity Score 124

A man inside an oven? That should be a viral for Natzi propaganda. BAD!

saidukaringa's picture
Activity Score 278

Beautiful......... But it is not a photograph

Saidu Karinga
The Idiot

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Cool, but feels overworked.
i.e. the added on controls on top.

The Jobless Writer
Will Think for Salary

shortafella's picture
Activity Score 1063

is this for real? it looks like a simulation of an outdoor

thedesignaddict's picture
Activity Score 5403

Fantastic. I wish I did this. 10/10

jackmancer2017's picture

Just needs a guy in a hamburger costume waiting for the bus! :p

Martijn's picture
Activity Score 1888

I agree with Roger it is a bit overdone, but the idea is great! Advertising as a service = good!

CuriousPencil's picture
Activity Score 4225

Nothing to add but agreement.

TiltedChairCreative's picture
Activity Score 513

Kind of surprised by the reaction to this, especially CP. IMO, this is a lot cooler:

Seems more relevant. I mean it's cool, but it's not that cool. Gave it a 5/10.

keithstoeckeler's picture
Activity Score 425

Incredibly smart.

kleenex's picture
Activity Score 51022

Great use of a bus stop...

jackblack's picture
Activity Score 2357

Let's see a video of people's expressions.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

I can't ever trust those, seems fake like most of the "reactions" are from family, friends, or interns.

Lazarus's picture
Activity Score 1536

Yes. It would be great to see a vid.

H.Works's picture
Activity Score 100

Nice, It surely makes you want a nice hot cup of tea and a burger... while you are out freezing!

LaCroque's picture
Activity Score 5

not very new, kinda smells like this:

luispiter's picture
Activity Score 2756

wow.. increible.. i like it

Glut's picture
Activity Score 3935

simple, clever, effcient

hamdammit's picture
Activity Score 2

I know it's cool and all, but how much fossil fuels/electricity is being used to create heat that's immediately dissipating into the air? What a waste. I'm never going there again.

ecospiky's picture
Activity Score 2

hamdammit i was just thinking the same thing. if they are going to heat a bus station they need to at least keep it closed, otherwise they are wasting SO much energy im sure on a cold minnesota night.

Cheerriiee's picture
Activity Score 952

Very nice, i'd love to have my picture taken there!

Jonattan's picture
Activity Score 70

not the first heated bus shelter, but looks nice

Just do it

Camiwonka's picture
Activity Score 148

awesome !!

Sana Ahmed's picture
Sana Ahmed
Activity Score 20

good use of out door media

Sana Ahmed's picture
Sana Ahmed
Activity Score 20

good use of out door media

gonniethegon's picture
Activity Score 102

Nice idea but similar to this one, awarded w/silver @ El Ojo de Iberoamérica 5 months ago:

FahadV's picture
Activity Score 6

Awesome is the word!!!