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Ovens out of transit shelters

Agency Network: 
Published/Aired: 
January 2011
Caribou Coffee Outdoor Ad -  Ovens out of transit shelters

Description

Colle+McVoy helped Caribou Coffee launch its new hot breakfast sandwiches in a very warm way that benefits Minnesotans during wintertime. The agency created ovens out of transit shelters, including real heat, to showcase the hot and delectable new menu items.

Outdoor advertisement created by Colle+McVoy, United States for Caribou Coffee, within the category: Non-Alcoholic Drinks.

Advertising Agency: Colle+McVoy, Minneapolis, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Copywriter: Lee Hanson
Art Director: Ben Clymer
Producer: Brad Smith
Art Buyer: Chris Peters
Photography: Terry Brennan
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morse's picture

That's smart and useful. Can't believe nobody has done this before.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Wordnerd's picture

maybe cause it's f***ing expensive ;)

Wordnerd
Activity Score 6692
Copywriter
Ron Burgundy's picture

Ha! This is cool.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
king7ven's picture

That would be viral. awsome!

king7ven
Activity Score 108
Adcritic10-10's picture

A man inside an oven? That should be a viral for Natzi propaganda. BAD!

Adcritic10-10
Activity Score 124
Creative Director
saidukaringa's picture

Beautiful......... But it is not a photograph

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

Roger Keynes's picture

Cool, but feels overworked.
i.e. the added on controls on top.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

shortafella's picture

is this for real? it looks like a simulation of an outdoor

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

thedesignaddict's picture

Fantastic. I wish I did this. 10/10

thedesignaddict
Activity Score 5403
Art Director at Freelance
jackmancer2017's picture

Just needs a guy in a hamburger costume waiting for the bus! :p

jackmancer2017
Martijn's picture

I agree with Roger it is a bit overdone, but the idea is great! Advertising as a service = good!

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

CuriousPencil's picture

Nothing to add but agreement.

CuriousPencil
Activity Score 4225
Copywriter
TiltedChairCreative's picture

Kind of surprised by the reaction to this, especially CP. IMO, this is a lot cooler:

http://mc-j.com/#/work/whataburger/outdoor/wabout01

Seems more relevant. I mean it's cool, but it's not that cool. Gave it a 5/10.

TiltedChairCreative
Activity Score 513
keithstoeckeler's picture

Incredibly smart.

keithstoeckeler
Activity Score 425
kleenex's picture

Great use of a bus stop...

kleenex
Activity Score 51098
Web Designer/Developer
jackblack's picture

Let's see a video of people's expressions.

jackblack
Activity Score 2357
Art Director
Ron Burgundy's picture

I can't ever trust those, seems fake like most of the "reactions" are from family, friends, or interns.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Lazarus's picture

Yes. It would be great to see a vid.

Lazarus
Activity Score 1536
Creative Director
H.Works's picture

Nice, It surely makes you want a nice hot cup of tea and a burger... while you are out freezing!

H.Works
Activity Score 100
Graphic Designer at Accademy of Fine Arts, Rome
LaCroque's picture

not very new, kinda smells like this:
http://newcreatives.com/work/1197754188/1225921335.png

LaCroque
Activity Score 5
zx
luispiter's picture

wow.. increible.. i like it

luispiter
Activity Score 2756
comunication
Glut's picture

simple, clever, effcient

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
hamdammit's picture

I know it's cool and all, but how much fossil fuels/electricity is being used to create heat that's immediately dissipating into the air? What a waste. I'm never going there again.

hamdammit
Activity Score 2
Videographer
ecospiky's picture

hamdammit i was just thinking the same thing. if they are going to heat a bus station they need to at least keep it closed, otherwise they are wasting SO much energy im sure on a cold minnesota night.

ecospiky
Activity Score 2
Cheerriiee's picture

Very nice, i'd love to have my picture taken there!

Cheerriiee
Activity Score 952
Graphic Designer
Jonattan's picture

not the first heated bus shelter, but looks nice

Jonattan
Activity Score 70

Just do it

Camiwonka's picture

awesome !!

Camiwonka
Activity Score 148
Graphic Designer at EL TIEMPO (Newspaper)
Sana Ahmed's picture

good use of out door media

Sana Ahmed
Activity Score 20
Graphic Designer at College of Art and Design,Punjab University
Sana Ahmed's picture

good use of out door media

Sana Ahmed
Activity Score 20
Graphic Designer at College of Art and Design,Punjab University
gonniethegon's picture

Nice idea but similar to this one, awarded w/silver @ El Ojo de Iberoamérica 5 months ago:

http://www.youtube.com/watch?v=tqfEyIvoudE

gonniethegon
Activity Score 102
Copywriter at Lowe Ginkgo |

http://www.linkedin.com/gonzalomlopez

FahadV's picture

Awesome is the word!!!

FahadV
Activity Score 6
Marketing Manager
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