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Transparent posters, 3

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Transparent point-of-sale posters for the Cape Times. Individual stories on each side were given an additional insight when one looked through the poster.

Outdoor advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
Illustrator: One Horse Town
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mikeelrapido's picture

IMHO it is a little to complicated..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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DarkSide's picture

I like it a lot.
Old concept but good execution.

DarkSide
Activity Score 1066
Other
Reality Check's picture

It is a jigsaw puzzle of a campaign, pretentious without being provocative, intermingled without being illuminating, complicated without being rewardingly complex.

Reality Check
Activity Score 2539
sloppy4's picture

wha? when you combine the two you get gibberish.
maybe that's afrikaner.

sloppy4
Activity Score 1492
AssassinX's picture

A bit like a cassette's side A and B.

AssassinX
Activity Score 1329
Spoonfeederxxx's picture

I know what they were trying to do, but FAIL!!!

Spoonfeederxxx
Activity Score 641
Copywriter
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