Transparent posters, 3

Agency Network: 
May 2010

Transparent point-of-sale posters for the Cape Times. Individual stories on each side were given an additional insight when one looked through the poster.

Outdoor advertisment created by Lowe, South Africa for Cape Times, within the category: Media.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
Illustrator: One Horse Town

Comments (6)

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mikeelrapido's picture
Activity Score 1929

IMHO it is a little to complicated..


DarkSide's picture
Activity Score 1066

I like it a lot.
Old concept but good execution.

Reality Check's picture
Reality Check
Activity Score 2539

It is a jigsaw puzzle of a campaign, pretentious without being provocative, intermingled without being illuminating, complicated without being rewardingly complex.

sloppy4's picture
Activity Score 1492

wha? when you combine the two you get gibberish.
maybe that's afrikaner.

AssassinX's picture
Activity Score 1329

A bit like a cassette's side A and B.

Spoonfeederxxx's picture
Activity Score 641

I know what they were trying to do, but FAIL!!!