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Transparent posters, 1

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Transparent point-of-sale posters for the Cape Times. Individual stories on each side were given an additional insight when one looked through the poster.

Outdoor advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
Illustrator: One Horse Town
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Highest Rated

tirthomitro's picture

pretty much eye jarring.
more than necessary tricky.
does not amuse...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

raavigeorgian's picture

effective to the core

raavigeorgian
Activity Score 2444
Art Director at New Delhi
raavigeorgian's picture

What's the font used?...anyone

raavigeorgian
Activity Score 2444
Art Director at New Delhi
adgurl's picture

ehm.... If the poster is transparent then surely you only see the "combined" view.
Therefore you can never read the headline.

This doesn't seem to work.

A transparent ( or slightly transparent ) poster cannot be see-through and solid at the same time.

This smells funny.

adgurl
Activity Score 26
tirthomitro's picture

pretty much eye jarring.
more than necessary tricky.
does not amuse...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

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