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A Natural Before & After

Agency Network: 
Published/Aired: 
November 2012

Description

To show the hydrating effects of the all-new Intense Hydration face care line from Burt’s Bees, we re-imagined the typical “Before & After” demonstration by constructing a billboard using thousands of coupons. Then we let the power of curiosity take it from there.

Outdoor advertisement created by Baldwin&, United States for Burt's Bees, within the category: Health.

Advertising Agency: Baldwin&, USA
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DesignDine's picture

Not bad.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Richa Agrawal's picture

not bad. but done to death.

Richa Agrawal
Activity Score 324
Copywriter
kleenex's picture

I like it even if the idea is not special.

kleenex
Activity Score 51098
Web Designer/Developer
BoBBy_js's picture

The ploy is totally lost.

BoBBy_js
Activity Score 175
Copywriter
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