Advertisement

"Help Me" Wall

Agency Network: 
Published/Aired: 
September 2010
Brothers In Arms Outdoor Ad -  "Help Me" Wall

Description

Additional credits: The Avondale Jockey Club for providing the wall.

Outdoor advertisement created by Ogilvy, New Zealand for Brothers In Arms, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, Auckland, New Zealand
Creative Director: Damon O'leary
Art Director: Freddie Coltart
Copywriter: Matt Williams
Illustrator: FDKNS
Log in or register to post comments
Guest's picture

well done

Guest
AdsofChina's picture

Lovely job. Really nice idea.

AdsofChina
Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告
http://adsofchina.wordpress.com

Guest's picture

Guys, you definetly gotta a long way on understading youth. Street art ain't antisocial behavior, it's art. In one of its coolest forms! A real gift to the ugly grey city streets of the world. A touch of colorful expression, done for free. A gift for you and me. Sorry, this campaign's got the wrong concept!

Guest
Guest's picture

Man, you are right! how can this pepole think that?

Guest
Emanresu's picture

I think it is a bit hard to group all writers together. What most "graffiti artists" truly admire doesn't really bring color to a block near you. This comment section is not really the place to go into tags, throwups, murals, and everything else in between. From my understanding though, some writers get into it, because of a mentor or an appreciation for the art as they grew up around it. However, there are cases of some using it as a high to escape from hard drugs.

What the campaign makes me wonder is what happens from here on. Do people reach out to the youth and they give up graffiti or is this campaign done to have the community and young writers live in harmony?

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Billoughsby's picture

Thumbs up.

Billoughsby
Activity Score 5144
Art Director |

That's it.

fabiomarquesf's picture

You guys really have a long way on understanding youths mind. Street art's got nothing to do with antisocial behaviour! It's one of the coolest art forms nowadays! A real gift to the boring grey streets of world's major cities. If you still think street art is a social problem, you're so not talking to your target.
Fail.

fabiomarquesf
Activity Score 74
Copywriter
mralanjones's picture

Not everyone's Banksy. Most of the tagging in Auckland is done by little fuckwits in youth gangs and it's (usually) more of an eyesore than an artwork.

mralanjones
Activity Score 260
Copywriter at DraftFCB, Auckland NZ
fabiomarquesf's picture

All right then.

fabiomarquesf
Activity Score 74
Copywriter
Jotacef's picture

ha ha ha ha haa!!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Billoughsby's picture

No.

The target isn't young people. If we can stereotype, the target is middle-aged solid citizens who aren't tolerant of graffiti. Read the story. The aim is, as the copy quaintly puts it, "helping our community understand our youth". That doesn't mean to help youth understand youth.

Billoughsby
Activity Score 5144
Art Director |

That's it.

fabiomarquesf's picture

All right then

fabiomarquesf
Activity Score 74
Copywriter
Jotacef's picture

brilla! brilla!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Guest's picture

antisocial? it's twitter before twitter even existed. in real life. how is that antisocial?

Guest
jackmancer2017's picture

That's nice. I didn't see it at first either so I suppose it works.

jackmancer2017
Hibon's picture

Great idea, clever idea... Thumbs up !!!!.(for those who think that they understand youths mind's better than you, they must be old teachers)

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Succinct delivery of an important message.

Guest
Guest's picture

how can this be antisocial? guys it´s art. it´s social

Guest
Guest's picture

i like it.

Guest
Guest's picture

awesome job of a very important message

Guest
Guest's picture

awesome!

Guest
dsklan's picture

so what?

dsklan
Activity Score 1926
Art Director at homeshop
fotdot's picture

Disrespect.

fotdot
Activity Score 673
Creative Director
Guest's picture

I don't think this Idea does the job. If I saw this I would think to my self "so what". I don't think that being antisocial would mean that one is crying for help - not true. Another thing they should have considered is that graffiti artist voice out their ideas by painting not their problems. Love the art work though!

Guest
Featured Content

Latest Collections

Advertisement