Agency Network: 
November 2013


Outdoor advertisement created by Ogilvy, United Kingdom for British Airways, within the category: Transport.

Advertising Agency: Ogilvy One, London, UK
Executive Creative Directors: Emma De La Fosse, Charlie Wilson
Concept Creator / Creative Technology Director: Jon Andrews
Creative Director / Art Director: Andy Davis
Creative Technologist: Lorenzo Spadoni
Project Manager: Julie Julie Laure
Account Director: Alicia Iveson
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your mom's picture

if this actually works then its great, good job son. im proud

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

DesignDine's picture

I assume it only works on computer screen. If for real, then thumbs up! You have done a great job!

Activity Score 1313
Art Director at UK |

jbuckingham's picture

Ok I know this is really clever, but I do kinda think 'So what". There's a plane in the sky... What's it telling me?
I just don't think it has the theatre or impact of 'Luna Corona' which it reminds me of.

Activity Score 913
faissalo's picture

Very nice but you have stand and watch it only when a plane flies past to get what's happening? For outdoor that's a worry no? people drive past them in 2 seconds.

Activity Score 728
Art Director |

Nice init

MrPotatoHead's picture


Activity Score 529
Art Director
kleenex's picture


Activity Score 51763
Web Designer/Developer
maurilao's picture

Great job. Congrats.

Activity Score 379
Creative Director
Brady Rothschild's picture

Does this use the RFID technology?

Brady Rothschild
Activity Score 2
Other at Lindenwood University |

Brady Rothschild

talkingisfree's picture

It's nice to see in the video but in reality it must be a lot less interesting. Plus is staying just as a visual trick, they should have made it a conceptual idea.

Activity Score 2712
Art Director
JonnyyRamone's picture

Definitely a creative way to bring across a simple message but probably only looks good from that one particular angle. Kinda half viral video half outdoor advertising material.

Activity Score 167
Wee Kim Wee School of Communication and Information
Ramat Ajala's picture


Ramat Ajala
Activity Score 794
Perkptar's picture

Entertaining, so what? “If it doesn’t sell, it isn’t creative”, said once David Ogilvy.

Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.

ON's picture

The baby trick

Activity Score 134
Copywriter at Noah's Ark
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