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Agency Network: 
Published/Aired: 
September 2008

Description

Outdoor advertisement created by Publicis, Australia for Brisbane Writers Festival, within the category: Recreation, Leisure.

Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Lee Griffin
Copywriter: Matt Gray
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emoonthemove's picture

Great job, Matt! :)

emoonthemove
Activity Score 99
Art director
miko1aj's picture

witty thought. I like design of the book cover.

miko1aj
Activity Score 3086
Pedestrian's picture

Very good copy. Kudos.

Pedestrian
Activity Score 492
Nabila Basher's picture

nice!

Nabila Basher
Activity Score 10
Graphic Designer at Mattra
Joe_P's picture

This is a great line-driven campaign. Though I feel like this one could have been stronger. Maybe it's as simple as dropping the word "more" for better symmetry and ending in a stronger place.

Either way, I think the campaign is great. The book/movie line is outstanding. Nice job.

Joe_P
Activity Score 27
Copywriter
viky's picture

Brilliant copy!!!

Flooded with art!

viky
Activity Score 358
Art Director at Art Director |

Flooded with art

vurtomatic's picture

'If two letters keepS' ?

vurtomatic
Activity Score 364
teenie's picture

They mean two letters as one thing--not "if these two letters keep" but rather "if reading these two letters keeps". See?

teenie
Activity Score 1894
Copywriter
vurtomatic's picture

Is this how you rationalise fucking up the language?

vurtomatic
Activity Score 364
whitewhite's picture

YOu belittled TV to two letters. Then i wud say book is just a four letterd thing.

whitewhite
Activity Score 251
Copywriter
sparky's picture

this is a great copy campaign

sparky
Activity Score 454
Copywriter at M&C Saatchi
tomr's picture

The book/movie line is a famous quote. This one is also borrowed.

tomr
Activity Score 6
Andy-B's picture

They are advertising a book. but the ad promotes Tv?
they should have atleast used the word 'SEX'. anyway you only have 3 seconds to read a billboard, so the line is too long

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Arisca's picture

If two letters KEEP you entertained... would be more like it.

Arisca
Activity Score 164
Copywriter
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