More nature per km

Agency Network: 
September 2009
Brisa Outdoor Ad -  More nature per km


Outdoor advertisement created by Torke, Portugal for Brisa, within the category: Professional Services.

Advertising Agency: TORKE GUERRILLA, Lisbon, Portugal
Creative Directors: Andre Rabanea, Thais Fabris
Art Director: Natalia Lucki
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mrckais's picture

i've seen this before, but i can't remeber where

Activity Score 417
Art Director |


jackmancer2017's picture

hamster cage?

Guest's picture

then don't make the comment.

jorj's picture

Me too

Activity Score 638
Art Director at Senior Art Director
Juan Cabral's picture

Poor copywriter´s brother who had to pose for this picture...

Juan Cabral
Activity Score 709
Copywriter |

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Hi there! Here's the rationale to this stunt. Juan, this actually happened and the guy is not the copywriter's brother ;)
This is a Guerrilla Stunt from Torke to the motorway management company Brisa, that wanted to have a different presence at the sustentability festival Green Fest. To advertise it's recycling project - Ecovia - that makes elements of the motorways out of recycled material, promoters walked in big wheels that reproduced the texture of tires on the outside and had grass on the inside (a reproduction of the instalation created by students of Dalhousie University). People who went to the festival could walk inside the wheel and feel closer to nature.

Guest's picture

done by an argentinian photographer for a footwaer firm

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