More nature per km

Agency Network: 
September 2009

Outdoor advertisment created by Torke, Portugal for Brisa, within the category: Professional Services.

Advertising Agency: TORKE GUERRILLA, Lisbon, Portugal
Creative Directors: Andre Rabanea, Thais Fabris
Art Director: Natalia Lucki

Comments (7)

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mrckais's picture
Activity Score 417

i've seen this before, but i can't remeber where


jackmancer2017's picture
Activity Score 6992

hamster cage?

Guest's picture

then don't make the comment.

jorj's picture
Activity Score 638

Me too

Juan Cabral's picture
Juan Cabral
Activity Score 709

Poor copywriter´s brother who had to pose for this picture...

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Hi there! Here's the rationale to this stunt. Juan, this actually happened and the guy is not the copywriter's brother ;)
This is a Guerrilla Stunt from Torke to the motorway management company Brisa, that wanted to have a different presence at the sustentability festival Green Fest. To advertise it's recycling project - Ecovia - that makes elements of the motorways out of recycled material, promoters walked in big wheels that reproduced the texture of tires on the outside and had grass on the inside (a reproduction of the instalation created by students of Dalhousie University). People who went to the festival could walk inside the wheel and feel closer to nature.

Guest's picture

done by an argentinian photographer for a footwaer firm