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Norbert

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Outdoor advertisement created by BBDO, Germany for Braun, within the category: Personal Accessories.

Advertising Agency: BBDO Duesseldorf, Germany
Executive Creative Director / Creative Director: Toygar Bazarkaya
Copywriter / Art Director: Daniel Aykurt
Photographer: Ralf Gellert
Art Buyer: Birgit Paulat
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ivan's picture

The visual is similar but the idea is different. And the Braun won a Cannes Lion 2008 Gold in outdoor. ;)

ivan
Creative Director at Ads of the World
capobvious's picture

i don't think that's better at all. shit's ghetto in comparison.

capobvious
Activity Score 68
askon's picture

This made me LOL

high five!

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

krautland's picture

excellent find.
you are right, these old ads are much clearer.

the one above is barely recognizable.

krautland
Activity Score 3216
Art Director at erm... no calls please.
flavourfish's picture

mikepants2005, I think this is better... And the mafia-linkup is funny.

flavourfish
Activity Score 125
Byavisen Bergen
ChuckNorris's picture

I have no idea why or how, but this campaign won a gold lion.

ChuckNorris
Activity Score 834
Creative Director
john doe's picture

Thanks. Exactly my thoughts...

john doe
Activity Score 1571
Art Director
Seixas's picture

Very good execution.

Seixas
Activity Score 95
Creative Director |

"What it is. What it was."

salvarredy's picture

man, this work really rocks!
The pictures are great, really funny an beautiful,
the faces are incredible

Good work, congrats for the Gold!.

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

mikepants2005's picture

This campaign falls down as:

1. It's the same execution 3 times.
2. Would guys really grow nasal hair that long, just to get them trimmed with a Braun nose trimmer?
3. They all look like old gaylords and not mafia.

The Hair restorer campaign works as:

1.It's not the same execution 3 times (Only 2 to be fair but could have easily have been 3)
2.I saw this ages ago so is more original.
3. It gives a clear product benefit. This product is so effective that anything you touch will grow hair.

mikepants2005
Activity Score 504
Copywriter
XL's picture

To me, this campaign is saying what happens if you DON'T use the Braun. As opposed to that you would grow your nose hair this long so that you CAN use the Braun.

XL
Activity Score 214
Bundy Agency's picture

mikepants2005,
did you have something to do with the hair restorer campaign,
if you did then i understand your frustration, but shit happens
if you didn't, then you can obviously see the product here is different and therefore the idea is different.
either way stop posting the same comment 3 times, its frustrating for the rest of us

in my opinion, this is some great work, its funny and gets the point across, of course no one is going to grow their nasal hair that long but thats why this works.

Bundy Agency
Activity Score 597
Art Director
mikepants2005's picture

No I have absolutely nothing to do with the hair restorer campaign.

mikepants2005
Activity Score 504
Copywriter
mikepants2005's picture

I still don't think this campaign is worth Gold. Then again what do you expect from Cannes, the 'Eurovision' of advertising!

mikepants2005
Activity Score 504
Copywriter
ivan's picture

So, what is the Oscar of advertising?

ivan
Creative Director at Ads of the World
XL's picture

OneShow? I mean, if not Cannes.

XL
Activity Score 214
Bye's picture

You really do seem rather frustrated mr Pants.

Bye
Activity Score 1464
Mr.Abc's picture

Brilliant work. Very funny.
Don´t listen to all those jealous motherfuckers around the world. They are sitting
in their dirty office, not able to do it better.

Enviousness is the highest form of tribute !!!

Mr.Abc
Activity Score 50
Mtl Dave's picture

Respect.

Mtl Dave
Activity Score 274
Other
amsterdam73's picture

I like the 'campaign' (or ads)

amsterdam73
Activity Score 374
Copywriter
Guest's picture

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Guest
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