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Leopard

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Outdoor advertisement created by Jandl, Slovakia for Bratislava Zoo, within the category: Recreation, Leisure.

Caption

Come visit their luckier relatives.

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Ivan Holic
Copywriter: Karol Thiry
Assoc Creative Director: Eugen Suman
Account manager: Martin Janik
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Highest Rated

Siddarth Basavaraj's picture

works

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

danielchapman's picture

sorry guys. great TV ads, print is creative masturbation.

Theyre funny, but really 90% of people that are interested in seeing exotic animals, arent going to consider visual puns regarding their slaughter and manufacturing strong brand positioning....

it is a laugh. but its the equivalent of a racist joke. Nobody wins.

danielchapman
Activity Score 292
certaintly's picture

very well said

certaintly
Activity Score 3994
Black Hour's picture

It's probably for people who never go to the zoo or don't care about the animal cause as much as others.
I think the joke might work in this case.

Black Hour
Activity Score 368
Anne's picture

I don't think it creates the emotion it should.

Anne
Activity Score 508
Art Director
kleenex's picture

I like the concept.

kleenex
Activity Score 51110
Web Designer/Developer
Siddarth Basavaraj's picture

works

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

mr.x's picture

Creativity isn't enough in advertising. The real purpose of advertising is, in the end, to help the client make more money. This ad doesn't make me want to visit the zoo at all. If you can't be creative AND effective, then you'll probably fail.

mr.x
Activity Score 998
Forsbergs Skola
Milan Solanki's picture

exactly

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
largeformatdesigner's picture

A lot of people have already said it. If you have to be disgraceful towards the cause just to garner attention, you are failing at your job. Cool concept but just doesn't work for this client.

largeformatdesigner
Activity Score 5
Graphic Designer at Clear Channel Outdoor - Phoenix AZ
mashi_04's picture

take Ad as an Ad ... good concept though OO_OO

mashi_04
Activity Score 80
Art Director at JAG Sols
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