Giant Storage

Agency Network: 
July 2012

Brief: The USB market in India is largely dominated by global players like Transcend and SanDisk. What distinguished our product from these leading players was our superior storage capacity. Hence, we were asked to think of a low-budget idea to capitalise on this differentiating factor and try to make a mark in this highly competitive market.

Idea: Taking our superior storage capacity in mind, we made massive USB connectors and fixed them on the rooftops of multiplexes and buildings, making the entire structures appear like giant USB flash drives. The copy read, “64 GB“.

Result: The idea was widely appreciated in trade circles dealing with USBs. Even though we were a new player in the USB market, we saw an exponential increase in the demand of our stock as compared to our competitors.

Outdoor advertisment created by Publicis, India for BrandSTIK, within the category: Electronics, Technology.

Advertising Agency: Publicis, Mumbai, India
Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Directors: Vivek Rao, Shahrukh Irani
Art Directors: Girish Wadisherla, Sowmya Balakrishnan
Copywriter: Manan Pandya
Photographer: Mitesh Nitin Popat
Account Manager: Farrosh Khosravi

Comments (7)

Log in or register to post comments
sanyal.sanjeet's picture
Activity Score 97


sanjeet sanyal
User Experience Specialist at Reliance Jio

kalpesh78's picture
Activity Score 2578

yup. Copied.

ideas....30 minutes nahi toh free.

Rabubi's picture
Activity Score 560

Although it is the same idea, this is a far better execution.

Jackbr's picture
Activity Score 1500



kalpesh78's picture
Activity Score 2578

@Rabubi. If i have a reference in front of me i can always make it better in execution or idea. but that does not change the fact that its lifted / inspired.

ideas....30 minutes nahi toh free.

jackblack's picture
Activity Score 2357

Done. Done. Joe LaPompe where are you brother?