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Dog

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Outdoor advertisement created by Big Communications, United Kingdom for Boost, within the category: Non-Alcoholic Drinks.

Caption

Boost does to tiredness what dogs do to lamposts. #boostism

Advertising Agency: Big Communications, UK
Executive Creative Director: Dylan Bogg
Copywriter: Josh Pearce
Creative Group Head / Copywriter: James Cross
Creative Group Head / Art Director: Tim Jones
Client Team Director: Chris Walker
Agency Producer: June Hacker
Photographer: Gary Salter
Designer: Duncan Bancroft
Account manager: Amelia Smith
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Seldoon Eeffoc's picture

I don't think this will make people want to buy Boost. When I read the headline all I can think of is a dog either wrapping up a telephone pole with its leash, or peeing on it. Neither option sounds appealing when I think of an energy drink. Stick with the other versions of the ad I'd say.

Seldoon Eeffoc
Activity Score 104
Graphic Designer at Wichita State University
advertising ninja's picture

it will make young people curious about BOOST. its quite a simple message, in the provocative youth language. no need to overanalyze. boost pees on tiredness.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
eins-eins-null's picture

i absolutely agree with seldoon. you can't mention piss when trying to sell energy drinks. thinking about it, you should never mention piss in advertising. that always seems like someone is desperately trying to be funny. breaking "taboos" instead of developing ideas.

eins-eins-null
Activity Score 896
Copywriter
andylefty's picture

This one doesn't seem to work.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
luigi_cirelli's picture

an ideal urban context might apply to it, where the target consumer might get a laughter, despite these energy drinks being damaging to the teeth's enamel.
it definitely applies to certain neighborhoods, surely near clubs or pubs areas.

luigi_cirelli
Activity Score 11
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