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In-room ceiling poster

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

24” x 36” glow-in-the-dark poster, mounted over hotel bed. In daylight, poster appears nearly solid black, with faint headlights and a prominent BMW M car logo. At night, headlights shine in green and copy reads, “Don’t count sheep. Count RPMs.” Body adds, “To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge”.

Outdoor advertisement created by Baldwin&, United States for BMW, within the category: Automotive.

Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Paul Tuorto
Copywriter: Chad Temples
Glow-in-the-dark printer: Classic Graphics
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Siddarth Basavaraj's picture

not that grt i say

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Richa Agrawal's picture

could get better.

Richa Agrawal
Activity Score 324
Copywriter
chiflete comunic's picture

On the roof? hotel roof? it is no so cool. No idea here.

chiflete comunic
Activity Score 91
Other
Jackbr's picture

At hotel? Bad idea.

Jackbr
Activity Score 1500
Art diretor |

JackBR

stewart76's picture

Horrible

stewart76
Activity Score 234
kleenex's picture

This is one of the worst ideas of 2012...

kleenex
Activity Score 51126
Web Designer/Developer
vote4pedro's picture

Fake. And bad.

vote4pedro
Activity Score 4601
Copywriter
slimwhipme's picture

if a hotel would put this up above my bed i would for sure complain

slimwhipme
Activity Score 85
Graphic Designer
kalpesh78's picture

pretty idiotic if you ask me.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

andylefty's picture

It doesn't seem to work on practicality.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Brunopoplocker's picture

boring. bad idea. it doesnt work

Brunopoplocker
Activity Score 136
Art Director |

I hate macs

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