Advertisement

I want to be the text of a book, 2

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Outdoor advertisement created by Publicis, Brazil for Blooks Bookstore, within the category: Retail Services.

Caption

I want to be the text of a book

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Sidney Araujo
Copywriter: Rodrigo Strozenberg
Log in or register to post comments
HTG¡'s picture

I'm not reading that. Too many words. Forget it.

HTG¡
Activity Score 38
Art Director at my head
TatiiiAlmeida's picture

I read and I like a lot. I really like the idea to use the words as character. It's about things that the words dream to be or not to be: be inside a book to be part of your life and your imagination, and not only something that you will read and forget. It's about the words that really matter.

And I like the creative art director solution, because you use papers we never pay attention.

1 and 2 are my favorites.

TatiiiAlmeida
Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

vidya.shankaran's picture

This looks n feels better than the 3rd..

vidya.shankaran
Activity Score 724
Featured Content

Latest Collections

Advertisement