BirdLife Outdoor Advert By The Jupiter Drawing Room: Will the net profit justify the gross loss?

Agency Network:

The Jupiter Drawing Room

Published/Aired:

September 2012

Posted:

September 25, 2012

BirdLife Outdoor Ad - Will the net profit justify the gross loss?

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Description

These posters were displayed at BirdLife's stand at the "Oceans of Life" photographic exhibition. The week-long exhibition took place at Iziko Museum and was in support of BirdLife's annual Save Our Seabirds Festival.

Outdoor advertisement created by The Jupiter Drawing Room, South Africa for BirdLife, within the category: Public Interest, NGO.

Caption

Will the net profit justify the gross loss?
As the current rate, unsustainable fishing practices will deplete the world's fish stocks by 2048, leaving 3.5 billion people without their primary source of nutrition. If nothing is done to change this trend, marine life will not suffer alone.
Save our Oceans. Save our Seabirds. www.birdlife.org.za

Credits

Advertising Agency: The Jupiter Drawing Room, South Africa

Copywriters: Jonathan Pepler, Gerhard Pretorius

Designer: Steven Tyler