Will the net profit justify the gross loss?

Agency Network: 
September 2012


These posters were displayed at BirdLife's stand at the "Oceans of Life" photographic exhibition. The week-long exhibition took place at Iziko Museum and was in support of BirdLife's annual Save Our Seabirds Festival.

Outdoor advertisement created by The Jupiter Drawing Room, South Africa for BirdLife, within the category: Public Interest, NGO.


Will the net profit justify the gross loss?
As the current rate, unsustainable fishing practices will deplete the world's fish stocks by 2048, leaving 3.5 billion people without their primary source of nutrition. If nothing is done to change this trend, marine life will not suffer alone.
Save our Oceans. Save our Seabirds.

Log in or register to post comments
kleenex's picture

I like the art...

Activity Score 52582
Web Designer/Developer
Roger Keynes's picture

Made me smile.
Hang on.
Am I meant to smile?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

bakamono's picture

Another iceberg ad yey!

Activity Score 1002

because therefore it is

salil.sharma's picture

good job

Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

monte kelos's picture

good job.

monte kelos
Activity Score 205
Art Director