Will the net profit justify the gross loss?

Agency Network: 
September 2012

These posters were displayed at BirdLife's stand at the "Oceans of Life" photographic exhibition. The week-long exhibition took place at Iziko Museum and was in support of BirdLife's annual Save Our Seabirds Festival.

Outdoor advertisment created by The Jupiter Drawing Room, South Africa for BirdLife, within the category: Public Interest, NGO.

Will the net profit justify the gross loss?
As the current rate, unsustainable fishing practices will deplete the world's fish stocks by 2048, leaving 3.5 billion people without their primary source of nutrition. If nothing is done to change this trend, marine life will not suffer alone.
Save our Oceans. Save our Seabirds.

Comments (5)

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kleenex's picture
Activity Score 51008

I like the art...

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Made me smile.
Hang on.
Am I meant to smile?

The Jobless Writer
Will Think for Salary

bakamono's picture
Activity Score 1002

Another iceberg ad yey!

because therefore it is

salil.sharma's picture
Activity Score 2428

good job

Designer Don't Do Different Things
They Do Things Differently

monte kelos's picture
monte kelos
Activity Score 205

good job.