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It's hard to imagine. Even harder to swallow.

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

These posters were displayed at BirdLife's stand at the "Oceans of Life" photographic exhibition. The week-long exhibition took place at Iziko Museum and was in support of BirdLife's annual Save Our Seabirds Festival.

Outdoor advertisement created by The Jupiter Drawing Room, South Africa for BirdLife, within the category: Public Interest, NGO.

Caption

It's hard to imagine. Even harder to swallow.
95% of all seabird species are known to eat plastic litter. By mistaking it for food, they either eat it themselves or feed it to their young. Floating in oceans, plastic chokes, starves, drowns and poisons more than one million seabirds every year.
Save our Oceans. Save our Seabirds. www.birdlife.org.za

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Highest Rated

monte kelos's picture

simple.

monte kelos
Activity Score 205
Art Director
dsebeste's picture

Love the simple, clean, impactful visual. Was also pleasantly surprised that you didn't try to explain the "tip of the iceberg" concept in the copy, just let the visual speak for itself. A very well crafted, informative and compelling piece of advertising.

dsebeste
Activity Score 6
Copywriter at MGM Communications
Roger Keynes's picture
Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

monte kelos's picture

simple.

monte kelos
Activity Score 205
Art Director
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