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Fridge, 1

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Outdoor advertisement created by BDDP, France for Beko, within the category: House, Garden.

Caption

What is a side-by-side fridge good for, if you can’t afford to fill it after you’ve bought it.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Laurence & Renaud
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Highest Rated

ivan's picture

The agency did. Can you offer a better translation? Are the original headlines any better?

ivan
Creative Director at Ads of the World
reject_subject's picture

Who translated this ads? They're so not correct....

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
ivan's picture

The agency did. Can you offer a better translation? Are the original headlines any better?

ivan
Creative Director at Ads of the World
Penguin's picture

To begin with, don't call it a fridge. Fridge, to the best of my knowledge, used to be a brand. Call it refrigerator.

Penguin
Activity Score 42
Creative Head
Alistair C.'s picture

is this supposed to mean an american fridge can never be filled, as most american products tend to be huge and big consumers? so... this is economical and eco-friendly?

Alistair C.
Activity Score 692
Copywriter
Guest's picture

no the translation is good, "un frigo américain" refers to the fridge being big, not to it being of american make (you know, the double door fridges). which is what the idea is all about, what good is buying a big fridge if you don't have enough money left to fill it? Their product is also an american fridge, just less expensive than regular ones. As for the word fridge, it is the exact translation for the french word "frigo", both of them being slang for refrigerator, which in french is "refrigérateur".

Guest
copypastewriter's picture

no the translation is good, "un frigo américain" refers to the fridge being big, not to it being of american make (you know, the double door fridges). which is what the idea is all about, what good is buying a big fridge if you don't have enough money left to fill it? Their product is also an american fridge, just less expensive than regular ones. As for the word fridge, it is the exact translation for the french word "frigo", both of them being slang for refrigerator, which in french is "refrigérateur".

copypastewriter
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