Fat Posters, 5

Agency Network: 
September 2012


People eat too much fat. Barmer Gek health insurance asked us to make people aware of how much fat their food contains. So we created posters made out of fat. We extracted the fat from popular dishes and designed posters with it. The fat of one product for one poster – no more, no less. In a complex chemical process, we extracted the fat from five different dishes and airbrushed it on white paper. The result: five fat posters.

Outdoor advertisement created by Serviceplan, Germany for Barmer Gek, within the category: Food.

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Director: Maik Kaehler
Creative Director: Christoph Nann
Copywriter: Andreas Schriewer
Art Director: Roman Becker
Design: Felix von Pless
Account Manager: Ines Herbold
Producer: Bianca Schreck
Programmer: Steffen Knoblich
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Highest Rated

raynold's picture

liked the typo

Activity Score 336
andylefty's picture

what a lovely thing.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

What a great set of ads.

Activity Score 52582
Web Designer/Developer
macnell's picture


Activity Score 169
feysal's picture

wow! ok so the added are printed with actual fat?....cos thats amazingly clever and thought provoking!

Activity Score 2586
Art Director at Zilojo |

groovy baby!

Moscabianca's picture

The creative idea is very nice, the implementation very complicated and certainly expensive, but mostly I wonder what degree of influence has had a communication campaign on people. I think the message is very light and very incisive. That might be better to say that to dispose of 30 grams of fat you have to do two hours of physical activity and fat does not go away within a month.

Activity Score 13
somecopywriter's picture

This rocks, I think I am falling in love with Serviceplan.

Activity Score 1113
Copywriter at Boomtown
alex valyukh's picture

the next year's Cannes winner

alex valyukh
Activity Score 263

have a nice day

Rt_solo91's picture

i understand its message but i feel like the font makes me want to eat that cake rather than not.

Activity Score 119
Other at Indiana University of Pennsylvania
caamagno's picture


Activity Score 55
Art Director at Kráneo *S,C,P,F...
raynold's picture

liked the typo

Activity Score 336
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