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Living Room

Campaign
Agency Network: 
Published/Aired: 
October 2012
BabyLove Outdoor Ad -  Living Room

Also From This Campaign 2

Description

Outdoor advertisement created by Grey, Malaysia for BabyLove, within the category: House, Garden.

Caption

No angry spells when baby sleeps well.

Advertising Agency: Grey, Malaysia
Executive Creative Director: David Sin
Copywriters: Low Pooi Yeng, Lee Weng Onn
Art Directors: Phoecus Lee, Tio Tit Seng, Jack Goh
Photographer: Gan, Lim Sok Lin / Studio D L
Retouchers: Simon, Billie How, Azoe Azahir / Studio D L
Designers: Phoecus Lee, Tio Tit Seng, Jack Goh
3D Production: Cue Art
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Highest Rated

gioborde's picture

It's completly different. I think you didn't understand one or the other

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Anoniemus's picture

Ripped off!! Cannes gold 2012, check it:

http://adsoftheworld.com/media/print/mcdonalds_theodore

Anoniemus
Activity Score 16
mattndan's picture

just because it's a monster doesn't make it the same idea

mattndan
Activity Score 953
etome's picture

in this case it does

etome
Activity Score 246
jsptrck404's picture

no...it doesn't. the concepts are completely different.

jsptrck404
Activity Score 437
Art Director |

| think small |

ivethelloween's picture

Not really the same idea, I think.

ivethelloween
Activity Score 27
Art Director
gioborde's picture

It's completly different. I think you didn't understand one or the other

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

jsptrck404's picture

nonsense. do you even know what the concept is? for either? because they're completely different.

jsptrck404
Activity Score 437
Art Director |

| think small |

DesignDine's picture

From wherever it is from, it is an awesome work!

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

ivethelloween's picture

I still look that way when I can´t rest properly. Nice idea and art direction, very well done.

ivethelloween
Activity Score 27
Art Director
Victorious's picture

So now dinosaurs can't be used anywhere because McDonald's did? You need to be more open minded. This is a good ad.

Victorious
Activity Score 95
Photographer
jsptrck404's picture

no doubt. there are a whole lot of people on this site who confuse technique/execution with concept. pretty sad for a site dedicated to ad folk.

jsptrck404
Activity Score 437
Art Director |

| think small |

kleenex's picture

I say the ad works...

kleenex
Activity Score 51705
Web Designer/Developer
CreativeNinja's picture

Not the same idea? Come on guys, how can you say that. It´s exactly the same idea, different product, different graphic, same idea.

Cool illustration thou...

CreativeNinja
Activity Score 133
Planner
ajx's picture

They could've waited till next year. Copycats.

ajx
Activity Score 116
Creative Director |

deja fuck

Anoniemus's picture

The idea is using monsters to show wild/unruly kids.That's exactly the same as the McDonald's work. If you can't see that, maybe advertising isn't the right place for you.

Anoniemus
Activity Score 16
certaintly's picture

exactly, it's the same idea but just with a different product. whereas with McDonald it was hunger that could satisfy a monstrous child, here it's sleep.

*edit: actually nevermind, it's not the same idea. I just looked at the McDonalds ad again. In the McD ad, the kid is ALWAYS a monster. They're using the insight that parents drop off their monstrous kids off at other parents' houses to 'get a break from their problem'

in this one, the insight is as nice. the mix-up comes from the similarity and the same execution

certaintly
Activity Score 3994
anti-vedel's picture

Nice art

anti-vedel
Activity Score 90
Art Director at Tough Slate Design
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