A virtual race for very real bragging rights

Agency Network: 
August 2012

Outdoor advertisment created by Lowe, Canada for Audi, within the category: Automotive.

Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Dave Douglass, Pete Breton
Digital Creative Director: Sean Ohlenkamp
Art Director: JP Gravina
Copywriter: Simon Craig
Producer: Kevin Quan
Account Director: Dave Carey
Account coordinator: Leo Maia
Technical Lead: Tyler Beggs
Developers: Stephen Hobson, Matthew Gates, Michael McLeod

Comments (10)

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Spanky's picture
Activity Score 4899

These are the kind of ads you do because you have to. Not so much the kind you put out for the world to see.

MadMan™'s picture
Activity Score 36

If it's not for the world to see, why do it?

Don Draper

adri10288's picture
Activity Score 337

Yeah, but still a unique contest idea worth putting up here. Great headlines as well.

Spanky's picture
Activity Score 4899

The contest isn't unique at all. Twitter races have been around for years. Almost as long as Twitter itself. As far as the headlines go, I would say they're pretty standard. If they billed the client for anything more than an hour or two of copywriting time, they overcharged.

kleenex's picture
Activity Score 51008

Winner on copy.

Statler and Waldorf's picture
Statler and Waldorf
Activity Score 70

S: Worry not venom_elite even the numerous Americans involved in this muck later got home and asked themselves the same question: WTF were we thinking?...This is the worst rubbish I ever saw in an ad
W: Congrats to the large team, they found a new way to insult peoples' intelligence


Nurse Bell's picture
Nurse Bell
Activity Score 156

Good headlines but the same bad layout for all four ads. Fire the art director and find the writer a new partner.

andylefty's picture
Activity Score 4535

Slim budget on the posters.

mertos's picture
Activity Score 904


MadMan™'s picture
Activity Score 36

I'm taking you guys off this project. Give this to Peggy.

Don Draper