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Japan

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Outdoor advertisement created by BBDO, United States for AT&T, within the category: Professional Services.

Caption

The best coverage of any carrier worldwide.

Advertising Agency: BBDO Atlanta, BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Susan Credle
Creative Directors: Rich Wakefield, Chuck Meehan
Art Director: Brian Locascio
Copywriter: Bridget Prophet
Painter: Guido Daniele
Photographer: Andric
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kurtberengeiger's picture

This campaign seems so familiar...

kurtberengeiger
Activity Score 7323
Copywriter
andreabecon@yahoo.it's picture

well done...done...done...done

andreabecon@yahoo.it
Activity Score 81
Creative Director at creative director
nice gaijin's picture

Works in Japan my ASS. An uninspired campaign for a pack of lies.

nice gaijin
Activity Score 815
dbrown6986's picture

I saw them painting this particular execution on a building on the corner of 34th and 8th, right next to MSG yesterday. The idea might not be there, but the art looked cool at that size.

dbrown6986
Activity Score 56
Art Director
pscs's picture

I don't think it'll work in Japan because don't you usually rent a phone when you go to Japan (the ones don't work with SIM cards)?

pscs
Activity Score 440
SAC
stires's picture

they actually rent phones in most of the airports in japan. right after stepping off the plane, most people get one.

stires
Activity Score 8
Self-employed
Rog's picture

bored now

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

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