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Closeouts Sale

Agency Network: 
Published/Aired: 
January 2011
AS Colour Outdoor Ad -  Closeouts Sale

Description

A0 street posters for AS Colour Apparel promoting their heavily discounted Closeouts Sale.

Outdoor advertisement created by Ogilvy, New Zealand for AS Colour, within the category: Fashion.

Advertising Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Creative: Freddie Coltart
Creative: Matt Williams
Photographer: Craig Haybittle
Retoucher: Adrian Fitzgerald
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Billoughsby's picture

Nah. They get the "made you look" points for this, of course. But the aftertaste isn't so good.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Ron Burgundy's picture

agreed, that expression is timeless though...kinda looks like --> :]

Ron Burgundy
Activity Score 1630
Art Director at Southern California
thedesignaddict's picture

I'd love to see the brief for this project. I find it difficult to reconcile the grotesque aspects of this ad.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Sophia Lambadaridis's picture

If the concept ("selected sizes only") were exaggerated more then it would work better. It's a weak shot though.
However, it's refreshing to see someone modeling clothing with a bit of natural extra padding for once.

Sophia Lambadaridis
Activity Score 64
CuriousPencil's picture

I do like - it gets the 'made you look' and for me, 'made you read', to find out what the twist is, which made me smile. As long as this guy was in on the joke, then I think this is a pretty smart piece. Shoddy goods mind you, but for 3 bucks...

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

You know, CP, you just articulated why it is I didn't like this a lot. I felt the guy was not in on the joke. I felt sorry for the poor goof.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Lazarus's picture

Kind of funny.

Lazarus
Activity Score 1536
Creative Director
JeffGreenhouse's picture

The message I come away with is "Don't jump on every offer just because it's a deal". The visual is funny, but I doubt that's what they want me to think when I see it.

JeffGreenhouse
Activity Score 310
kleenex's picture

The next GQ man of the year, right?????

kleenex
Activity Score 51721
Web Designer/Developer
morse's picture

I think this is funny.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vandervader's picture

me like.

vandervader
Activity Score 12
the_lizard_king's picture

I hate the fake look on the guy's face! it really didn't trigger me much!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

the_lizard_king's picture

I hate the fake look on the guy's face! it really didn't trigger me much!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

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