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Recipe

Agency Network: 
Published/Aired: 
August 2010
Description: 

Outdoor advertisment created by Cultivator, United States for Anthony's Pizza & Pasta, within the category: Food.

We never had to change our recipe. Because it never sucked.

Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Tim Abare
Art Director: Jeremy Pruitt
Copywriter: Sarah Sibley

Comments (14)

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Guest's picture
Guest

Believe me, it does, now.

miko1aj's picture
miko1aj
Activity Score 3086

hahahaha

TommyO's picture
TommyO
Activity Score 1866

I wouldn't put "suck" on a billboard.
Also, I wouldn't make it two different sentences but one whole sentence, with a comma.

Guest's picture
Guest

We dont all have your talent, get back to reality

Guest's picture
Guest

Or just get rid of all the punctuations.

capywriter's picture
capywriter
Activity Score 5509

Kinda funny if you know it refers to Domino's

Guest's picture
Guest

Don´t mix the words suck and pizza, please

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

why is this here?

L. Montandon's picture
L. Montandon
Activity Score 13

Man, here in Brazil you would surely fail

Guest's picture
Guest

off

rwabels's picture
rwabels
Activity Score 51

weakest. why base your advertising on competitors' ads? what makes this local brand unique is totally lost.

macluvin's picture
macluvin
Activity Score 397

If you consider that they're talking to New Yorkers and the way they (the audience) speak, it comes off humorous. They even got the paper plate to go with the whole spiel. Nice jab at Domino's as well.

thanassis.berlin's picture
thanassis.berlin
Activity Score 8

Maybe a great strategy, but very poor creative. Shouldn't be here.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Apart from the rushed text layout of overlong copy - I guess the empty plate was a finished pizza?

When's the last time you had a pizza plate without bits left on it?

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