Corner, 2

Agency Network: 
May 2013


AMMAR is a non-profit organization, fighting for human rights and labor laws for sex workers in Argentina. More than 85% of these women are mothers seeking for a law to protect them from exploitation and police violence in order to support their families and work freely. But society and justice are still unnoticed to this controversial subject, that is why they needed to call for attention.

Outdoor advertisement created by Ogilvy, Argentina for Ammar, within the category: Public Interest, NGO.


86% of sex workers are mothers. We need a law to regulate our work.
AMMAR. Argentina’s Sex Workers’ Association.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Madalena
Head of Art: Diego Grandi
Creative Directors: Diego Bertagni, Ignacio Jardón
Art Directors: Valeria Zicarelli, Florencia Nieves, Alejandra Mazaira
Illustration: Diego Grandi
Production: Federico Faralla , Patricio Gomez Lambí
Photos: Los Vocalino, Patricio Gomez Lambí
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Hibon's picture

nice idea

Activity Score 3734

Simple ideas are the best !

ÖzgürBeyinFikirleri's picture

cannes coming....

this is brilliant

Activity Score 48
Copywriter at WBR İstanbul