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Published/Aired: 
January 2011
Alzheimer's Society Outdoor Ad -  Memory Wall

Description

A 30-ft wall of sticky notes that spelled “Remember” was installed in downtown Vancouver. Each note carried a reminder for the Alzheimer’s Society of B.C.'s annual Walk for Memories.

Outdoor advertisement created by Rethink, Canada for Alzheimer's Society, within the category: Public Interest, NGO.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Natee Likitsuwankool
Copywriter: Dave Thornhill
Account Managers: Glen Chalcraft, Jillian Yaehne
Producer: Ninette Aves
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manumartin5's picture

this one is communicating loudly and clearly.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
thedesignaddict's picture

Nice work.

thedesignaddict
Activity Score 5403
Art Director at Freelance
pitted prunes's picture

post-it notes are so over-used.. but in this case, very relevant and creates an immediate connection. Clear message, great work!

pitted prunes
Activity Score 216
manumartin5's picture

post it notes are creatively used. :)

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
Sophia Lambadaridis's picture

Haha...yeah it seems to be a growing trend. Interaction design works wonders though.

Sophia Lambadaridis
Activity Score 64
Ron Burgundy's picture

oh wow, awesome execution

always afraid to give 10 stars, cuz nothing is perfect :]

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Sophia Lambadaridis's picture

It would be great also to have video footage of the type disappearing day by day.

Sophia Lambadaridis
Activity Score 64
andyStock's picture

I like it, but it is a very similar idea to the Earth Hour advert from last year.

andyStock
Activity Score 666
Glut's picture

Done! JWT did something like this 6 years ago for EMA. (Multipl E Schlerosis)

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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