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I have already died, Man

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

Outdoor advertisement created by Publicis, Netherlands for ALS, within the category: Public Interest, NGO.

Caption

I have already died

Advertising Agency: Publicis, Amsterdam, The Netherlands
Executive Creative Directors: Marcel Hartog, Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Jeroen Van Zwam
Designer: Dave Fransen
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andylefty's picture

Like it. Very surreal commenting on such an ad.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
somecopywriter's picture

Awesome stuff. Pulls at the heartstrings.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
creativegodown's picture

you guys must be kidding. there's 0% creativity in it.

creativegodown
Activity Score 252
dean viii's picture

I agree. People always confuse a compelling cause with a compelling idea.

dean viii
Activity Score 1686
Creative Director
MindDrift's picture

You can't deny that is has stopping power. I like the idea of dead people giving their testimonials.

MindDrift
Activity Score 1170
Graphic Designer
CACAHD's picture

what? cannes???

CACAHD
Activity Score 2188
Art Director
Han Zhonghua's picture

WTF? Cannes? Im agree with dean, people confuse a compelling cause with a compelling idea.

Han Zhonghua
Activity Score 70
Copywriter at Looking for! |

"Just one Idea can change everything"

mercedes's picture

I can't agree with you more Han. This is lousy. WTF is happening at Cannes!

mercedes
Activity Score 181
metis's picture

Really emotive, powerful and refined. Great to see it at Cannes.

metis
Activity Score 413
Copywriter
danielchapman's picture

Its not obvious in the print, but this campaign photographed and video recorded these victims of ALS before they died, to run the campaign after they succumbed to the disease.

It's not about creativity, its about the ability to make people notice and respond... sometimes creativity is a tool to accomplish that, sometimes its simply putting reality out there in a way that people will see it. I think this accomplishes that, and qualifies unquestionably as a big idea that deserved recognition.

Kudos

danielchapman
Activity Score 292
karruza's picture

the copy is just the only catch, after all, nothing, simply nothing.

karruza
Activity Score 288
Cactus Kid's picture

It looks like an anti smoking ad

Cactus Kid
Activity Score 4
Copywriter
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