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Colour Tackle

Agency Network: 
Published/Aired: 
December 2011
Alcro Outdoor Ad -  Colour Tackle

Description

We illustrate a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way.

Outdoor advertisement created by Lowe, Sweden for Alcro, within the category: Industrial, Agriculture.

Advertising Agency: Lowe Brindfors, Sweden
Copywriter: Peter Laurelli
Art Director: Rickard Villard
Photographer: Ian Crawford
Graphic Designer / Typographer: Jeanette Andersson
Art buyer: Caroline Agné
Account supervisors: Maria Lundvall, Marie Klinte
Account managers: Anette Nygårds, Karolina Jansson
Retouching: Roland Lindgren, Andreas Lindström / Bildinstitutet
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Highest Rated

Nike Diesel's picture

Great visual. For sure an eye-catcher.
@stickynotes this is hockey - supposed to be brutal ;)

Nike Diesel
Activity Score 13630
Art Director
andylefty's picture

This must have been lovely to see.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
NicoCiego's picture

Pretty nice.
I can feel the intensity of the sport.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
stickynotes's picture

come on guys, it looks like there's blood all over the walls - nothing you want to be linked to fair play and sport. this isn't a dramatic tackle, this is ripping the opponent apart, which is far too much in a public environment. they just fucked it up using the red colour.
what's the brand?

stickynotes
Activity Score 1094
Lazarus's picture

Meh.

Lazarus
Activity Score 1536
Creative Director
Nike Diesel's picture

Great visual. For sure an eye-catcher.
@stickynotes this is hockey - supposed to be brutal ;)

Nike Diesel
Activity Score 13630
Art Director
Lawson Hembree's picture

Should have picked an opponent without a red jersey... it looks like the guy literally exploded all over the wall.

Lawson Hembree
Activity Score 444
Nike Diesel's picture

I guess that's kinda the point... Blood, guts and glory.

Does anyone watch hockey!?

Nike Diesel
Activity Score 13630
Art Director
My_friend_Goo's picture

Cool looking, but absolutely pointless

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
marano's picture

eye-catching. the end.

marano
Activity Score 348
Graphic Designer
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