World Water Day, Tree

Agency Network: 
March 2012

On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.

Outdoor advertisment created by Y&R, United Arab Emirates for Al Ain Zoo, within the category: Recreation, Leisure.

Think about what you could save when you save water.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi

Comments (6)

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Highest Rated

spears ava's picture
spears ava
Activity Score 206


Milan Solanki's picture
Milan Solanki
Activity Score 994

way too forced

Meow Me's picture
Meow Me
Activity Score 62


denfilm's picture
Activity Score 406


Restless_r8's picture
Activity Score 37

agree, way too forced!

spears ava's picture
spears ava
Activity Score 206


s6xers's picture
Activity Score 9

awesome campaign...