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World Water Day, Tree

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.

Outdoor advertisement created by Y&R, United Arab Emirates for Al Ain Zoo, within the category: Recreation, Leisure.

Caption

Think about what you could save when you save water.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi
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Highest Rated

spears ava's picture

;{

spears ava
Activity Score 206
Copywriter
Milan Solanki's picture

way too forced

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Meow Me's picture

nice

Meow Me
Activity Score 62
Copywriter at RC&M, New Delhi
denfilm's picture

good

denfilm
Activity Score 406
Art Director at www.ministryfilm.com |

www.ministryfilm.com

Restless_r8's picture

agree, way too forced!

Restless_r8
Activity Score 37
Creative Director
spears ava's picture

;{

spears ava
Activity Score 206
Copywriter
s6xers's picture

awesome campaign...

s6xers
Activity Score 9
Other at Yayasan Kristen Trukajaya
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