Advertisement

World Water Day, Child

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.

Outdoor advertisement created by Y&R, United Arab Emirates for Al Ain Zoo, within the category: Recreation, Leisure.

Caption

Think about what you could save when you save water.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi
Log in or register to post comments

Highest Rated

almasnazeer's picture

Loved the idea behind these.
but i guess you r right,
it does " encourages you to spend water"

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
cvchitale's picture

nice.....

cvchitale
Activity Score 1418
Copywriter
dearturki's picture

so nice.

dearturki
Activity Score 311
stickynotes's picture

doesn't quite work for me. the visual drama is wrong: the poor child is still getting all the water you've spilled.
In this picture not saving water and keeping it running is actually better for him.

stickynotes
Activity Score 1094
MindDrift's picture

Very false logic. The visual actually encourages you to spend water. Try a child-shaped water container.

MindDrift
Activity Score 1170
Graphic Designer
denfilm's picture

well done

denfilm
Activity Score 406
Art Director at www.ministryfilm.com |

www.ministryfilm.com

baliais's picture

The pipe should come from the top, get separated to the boy and the sink.

baliais
Activity Score 2618
Graphic Designer
Bamboo Marketing Online's picture

I like so much!

Bamboo Marketin...
Activity Score 190
Creative Director at Marketing |

https://www.wallesster.com

almasnazeer's picture

Loved the idea behind these.
but i guess you r right,
it does " encourages you to spend water"

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
spears ava's picture

;[

spears ava
Activity Score 206
Copywriter
Robby_f's picture

simply brilliant.

Robby_f
Activity Score 9
Other
rulacreative's picture

Amazing work

rulacreative
Activity Score 39
Featured Content

Latest Collections

Advertisement