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Fish

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Outdoor advertisement created by Grand, Sweden for Aftonbladet, within the category: Media.

Caption

Almost as good as the paper.

Advertising Agency: Grand, Stockholm, Sweden
Art Director: Jörgen Lindqvist
Copywriter: Henrik Levahn
Photographer: Bohman & Sjöstrand
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CGilb09's picture

This campaign is soooo random!

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Kateter's picture

not random. just crap.

Kateter
Activity Score 2029
Copywriter
ivan's picture

Please do not use the word crap or anything derogatory. Respect your colleagues. Be constructive. Thank you!

ivan
Creative Director at Ads of the World
Kateter's picture

yeah, you're right. sorry.

so...
not random. just badly designed piece of counter-advertising. why use product in this way? cause it's so bad?

Kateter
Activity Score 2029
Copywriter
askon's picture

Mmm perch!

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

sparky's picture

its just that it looks like you are mistreating the product so it devalues the product

sparky
Activity Score 454
Copywriter at M&C Saatchi
stitchy's picture

its really annoying with nothing to offer!
i saw the 3 ads n it s like a torture 2 me!
n whats with the typography!!!

i didnt get it!

stitchy
Activity Score 779
creative design
kurtberengeiger's picture

These adverts are all lacking some basic cultural explanation.
For instance that the horrific typography is typical for the evening tabloid Aftonbladet. And that these adverts are pushing the tabloid's service for mobile news delivery...

kurtberengeiger
Activity Score 7323
Copywriter
sachio's picture

Ok, just to clear everything up. Aftonbladet is an evening newspaper known for it's bold breaking stories and shocking photos. The font used is universally recognized in Sweden as Aftonbladet's typeface, as well as the red bar underneath. They don't even have to mention their name in their ad because of its recognizability.

What they're advertising now is their Mobile news service. They're basically saying, come check us out on your mobile. It's just as good as getting the paper! Almost.

I thought it was funny how people were getting frustrated trying to figure this out. Now! Discuss something pertinent!!!

sachio
Activity Score 78
Advocatus Diaboli
Kateter's picture

"They're basically saying, come check us out on your mobile. It's just as good as getting the paper! Almost."

so I was right. really non-creative and extremly 80's.

Kateter
Activity Score 2029
Copywriter
sachio's picture

"so I was right. really non-creative and extremly 80's."

yeah that's funny. I remember all the mobile phones in the 80's. It was great checking my news on them. It's a busstop ad man. For a newspaper. In 3 'major' cities.

sachio
Activity Score 78
Advocatus Diaboli
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