Zero Tag

Agency Network: 
May 2008
Adidas Outdoor Ad -  Zero Tag


Outdoor advertisement created by Lifelounge, Australia for Adidas, within the category: Fashion.

Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Senior Art Director: David Ponce de Leon
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Outdoor Media: Adshell
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Davosk's picture

What an awful mess.

Activity Score 4815
Art Director
lostinla's picture

It's worse than graffiti.


Activity Score 42
Art Director at AEG Live - Goldenvoice |

"Results are ripples on the ocean of intent." - Hrant Papazian

large's picture

With the tape it does look ugly.. I saw this in my town on a bus stop before and after the addition of the zero tolerance garbage, which looks to be vigilante work.. Definitely grabs attention and makes a connection with the hip hop / graffiti apprectiating sub culture

Activity Score 48


david ogilvy's picture

Telling people something is bad to make it cool? I wouldn't treat the youth of today with such disdain.

and as I say in my book:

'no one wants to buy anything from a clown'

david ogilvy
Activity Score 30
red suspenders manufacturing company |

no one wants to buy anything from a clown

large's picture

The product line is Adidas Cope2, designed by the famous graffiti artist. Other than the joy of painting, graffiti artists paint for the rush, which they wouldnt get if it were legal, so they're assuming writers and people interested in graffiti will identify with that I'd say

Activity Score 48


Guest's picture

Cope2 has some ill designs, I know a lot of writers don't give him respect but he is an old school artist and deserves respect. I'm glad Cope2 can expand his passion to other parts of the world than just a wall or train. I give him mad respect. Zero Fag is just a bunch a rejects who could not make it in real law enforcement and want to feel they have some power of people so they do this because their a bunch of pricks. Still Free! Hx3 - Lrg Writer, Poof Da God, J Blaze, Bobby G, Frosty. Word Up to VGD for keeping the internet full of ill graphics: M-Clip, Opie, and Tight-Eyez