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Basketball

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Outdoor advertisement created by TBWA, China for Adidas, within the category: Fashion.

Caption

Impossible is nothing.

Advertising Agency: TBWA, Shanghai, China
Creative Directors: Sarawut Hengsawad
Copywriters: Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Photgrapher: Mark Zibert
Illustrators: Luming, Lance Ma
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Highest Rated

Lecter Lecaros's picture

love it

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

Lecter Lecaros's picture

love it

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

muxa's picture

Awesome. Congratulations China.

muxa
Activity Score 602
Copywriter
fractalrene's picture

Good artwork and idea. Good job TBWA!

fractalrene
Activity Score 1504
Copywriter
jason argonaut's picture

Awesome. If this is the 70s, you are jurassic.

jason argonaut
Activity Score 28
Kaishung
EddieZhao210004's picture

Good concept. But frankly, I dont like those grey masses. They look like a group of hungry ghosts from hell.

EddieZhao210004
Activity Score 68
Guest's picture

They do look kind of scary

Guest
Guest's picture

yes.

Guest
Get-a-Fix's picture

Mind Blowing detailing!

Congrats TBWA!

Get-a-Fix
Activity Score 351
Copywriter
everartz's picture

LLLLLOVE it...

everartz
Activity Score 7613
Art Director |

| everartz |

supersupergirl's picture

really love the look and the idea...

supersupergirl
Activity Score 294
Copywriter at JWT
bhavdeep's picture

one of the best i'v seen so far.. detailing is awsom.. gr8 work keep it up..

>>>>"mind is an idea factory"

bhavdeep
Activity Score 284
Photographer at student
Sally_Bison's picture

Tasty!

Sally_Bison
Activity Score 82
Freelance Art Director
elmikel's picture

beautiful art direction! though the concept of helping hands and a tangle of people is not new but I like this one very much.

elmikel
Activity Score 1147
Illustrator
shaft_drive's picture

i know they have a large population, but 5 creative directors? 4 copywriters (the line is part of an international campaign)? two illustrators? And what happened to all the art directors??

shaft_drive
Activity Score 273
Creative Director
Imabigdeal's picture

In a culture that has in the past idolized sons and dreaded the birth of a daughter, to be born female came perilously close to being born less than human. I love this ad. Here we have a women (presented in color) being uplifted by a sea of men who are in black & white. They are all helping her reach the basket.The goal.It's the year 2008 and there is change. "Impossible is nothing."Beautiful art direction!!!

Imabigdeal
Activity Score 7
student
kingzeus's picture

AWESOME... but do they really need that many CD for this AD??

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

awenindo's picture

nice art

awenindo
Activity Score 215
izmild's picture

I remember the the copy " impossible is nothing" is the same with "Muhammad Ali".

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

kai539's picture

epic one
the crowd looked irritating though

kai539
Activity Score 244
Nanyang Academy of Fine Arts
superstar's picture

I know China is overcrowded but come on... :-)

superstar
Activity Score 2
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