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Lemon Drop bus stop

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

As an evolution of its ongoing “DRINKS” campaign, ABSOLUT VODKA has used the bustling streets of Chicago to bring to life the unique universes created by visionary photographers, Ellen Von Unwerth and Amanda De Cadenet. With a series of bus shelter installations, ABSOLUT has leveraged the imagery of talent such as Kate Beckinsale, Zooey Deschanel & Ali Larter to transform these shelters into tactile installations for people to enjoy. Bringing to life the worlds that embody ABSOLUT “Lemon Drop,” Twist” and “Bloody,” the shelters (which will run until late December) use original seating, stunning colors and even tropical plant-life.

Outdoor advertisement created by TBWA, United States for Absolut, within the category: Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day NY, USA
Creative Director: Mark Figliulo
Art Director: Jin Park
Associate Art Director: Nicolas Troop
Photographers: Ellen Von Unwerth, Amanda De Cadenet
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Highest Rated

CuriousPencil's picture

Would have been lovely to see those suspended 'egg' chairs here, but I guess we can't have everything. Great touch on dressing the roof though.

CuriousPencil
Activity Score 4225
Copywriter
New Nice and Fun's picture

Love the chairs!

New Nice and Fun
Activity Score 377
CuriousPencil's picture

Would have been lovely to see those suspended 'egg' chairs here, but I guess we can't have everything. Great touch on dressing the roof though.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

love that!!!

Guest
sirvan's picture

"Absolut LemonDrop" isn't nearly as innovative as they think it is. Time to move on.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Cheerriiee's picture

Loovely, though i dont love the chairs, the whole scene is cool.

Cheerriiee
Activity Score 952
Graphic Designer
JeffP's picture

That's really cool. Makes me want to try the Lemon drop.

JeffP
Activity Score 810
Marketing Manager at TomTom
Billoughsby's picture

Nice idea, but I suspect the chairs are a conceptual prop used only to photograph this -- and don't they call that "scam" hereabouts? Nothing survives in one piece for long at any bus shelter, not even a heavy duty iron post or lexan panels. Still...

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

those are actually in place here in Chicago. Their campaign with the "upgraded shelters" all have the chairs still there. I have not yet sat on one, but I have heard they are very uncomfortable. Not just like somewhat uncomfy, but VERY.

Guest
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