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Flooding the subway

Agency Network: 
Published/Aired: 
October 2009
Description: 

Campaign of the film's release in 2012 in Brazil. Action in the subway Cantagalo, in Copacabana - Rio de Janeiro, where a patch of about 45m on each side simulates a flood the submay.

Outdoor advertisment created by Espaco/Z, Brazil for 2012 The Movie, within the category: Recreation, Leisure.

2012. We were warned.

Advertising Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra
Art Director: Antônio Guerra
Copywriter: Felippe Mendonça

Comments (32)

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Highest Rated

chemist's picture
chemist
Activity Score 23

cool!

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Should have done the ceiling as well to really make an impact. It's nice but not a 100%

Adaddicted's picture
Adaddicted
Activity Score 3435

Agree...

withalltherespects

Guest's picture
Guest

It was quite cool! I went through there and feel that the end of the world is near.

Rami Qaddoumi's picture
Rami Qaddoumi
Activity Score 214

Very nice

Juan Cabral's picture
Juan Cabral
Activity Score 709

Not bad, not award winning.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Andrea Afeltra's picture
Andrea Afeltra
Activity Score 96

I think it too. By the way, it's nice

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Nice blog you've got there signor Cabral!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

I like it.

Camilo Machado's picture
Camilo Machado
Activity Score 35

Nice.

Guest's picture
Guest

quite scaring. namely, right.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

silvi's picture
silvi
Activity Score 4172

Scary. Great!

J Designer's picture
J Designer
Activity Score 2420

Very good. I am terrified of drowning, so this would freak me out. Nice work

ace85le's picture
ace85le
Activity Score 3935

I like the way the waves penetrate the floor.

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rolling.stone's picture
rolling.stone
Activity Score 2741

had ceiling also been covered, would have been more effective

but good

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cef's picture
cef
Activity Score 547

nice nice...

chemist's picture
chemist
Activity Score 23

cool!

Guest's picture
Guest

It is better without water covering the ceiling because now it looks like water is pooring thrue the walls. Really good.

Guest's picture
Guest

It is better without water covering the ceiling because now it looks like water is pooring thrue the walls. Really good.

Creative Criminals's picture
Creative Criminals
Activity Score 54

Indeed the ceiling should have been covered as well. But it looks good!

marc64's picture
marc64
Activity Score 2

This is excellent. It is graphically powerful and scalable at the same time.

Guest's picture
Guest

HAHAHAHHAH..... what a joke!!!

Start worrying about the sea level in almost 14000 years from now..... (IF the planet still exists..)

Great ambient idea btw, congrats to the team.

Guest's picture
Guest

i already did this for my last project on my university like a year ago, same theme, same execution

Guest's picture
Guest

Wow~ very niceXD

Guest's picture
Guest

Great ad!
I came across one of those giant cardboard cutouts of LA being destoyed in 2012 at the theatre in Chicago. I was wondering why they didn't use specific cities being destroyed for specific markets. I think the ads would have had much more impact that way, “Oh crap, that's my city”

Osama Nofal's picture
Osama Nofal
Activity Score 211

learning / entertaining

Yorch19's picture
Yorch19
Activity Score 48

good but need more realism

"Imagination is more important than knowledge"

SpectrumYR's picture
SpectrumYR
Activity Score 2

It looks very exciting for a surfer

innovadesigner's picture
innovadesigner
Activity Score 6

It`s verry good, excelent.

Congratulations

ccurtis's picture
ccurtis
Activity Score 39

I agree about the ceiling. I think it would have been stronger. But i like it!

Guest's picture
Guest

fantastic - always inspirational - wish i could be that creative

raven's picture
raven
Activity Score 204

nice

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