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Flooding the subway

Agency Network: 
Published/Aired: 
October 2009
2012 The Movie Outdoor Ad -  Flooding the subway

Description

Campaign of the film's release in 2012 in Brazil. Action in the subway Cantagalo, in Copacabana - Rio de Janeiro, where a patch of about 45m on each side simulates a flood the submay.

Outdoor advertisement created by Espaco/Z, Brazil for 2012 The Movie, within the category: Recreation, Leisure.

Caption

2012. We were warned.

Advertising Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra
Art Director: Antônio Guerra
Copywriter: Felippe Mendonça
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Highest Rated

chemist's picture

cool!

chemist
Activity Score 23
jackmancer2017's picture

Should have done the ceiling as well to really make an impact. It's nice but not a 100%

jackmancer2017
Adaddicted's picture

Agree...

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

It was quite cool! I went through there and feel that the end of the world is near.

Guest
Rami Qaddoumi's picture

Very nice

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
Juan Cabral's picture

Not bad, not award winning.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Andrea Afeltra's picture

I think it too. By the way, it's nice

Andrea Afeltra
Activity Score 96
Art Director
LeeHarvey's picture

Nice blog you've got there signor Cabral!

LeeHarvey
Activity Score 3045
Creative Director
Marlus Lau's picture

I like it.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Camilo Machado's picture

Nice.

Camilo Machado
Activity Score 35
Art Director
Guest's picture

quite scaring. namely, right.

Guest
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
silvi's picture

Scary. Great!

silvi
Activity Score 4172
Copywriter
J Designer's picture

Very good. I am terrified of drowning, so this would freak me out. Nice work

J Designer
Activity Score 2420
Graphic Designer at Click Clack
ace85le's picture

I like the way the waves penetrate the floor.

ace85le
Activity Score 3935
Marketing Manager |

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rolling.stone's picture

had ceiling also been covered, would have been more effective

but good

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

cef's picture

nice nice...

cef
Activity Score 547
Copywriter
chemist's picture

cool!

chemist
Activity Score 23
Guest's picture

It is better without water covering the ceiling because now it looks like water is pooring thrue the walls. Really good.

Guest
Guest's picture

It is better without water covering the ceiling because now it looks like water is pooring thrue the walls. Really good.

Guest
Creative Criminals's picture

Indeed the ceiling should have been covered as well. But it looks good!

Creative Criminals
Activity Score 54
marc64's picture

This is excellent. It is graphically powerful and scalable at the same time.

marc64
Activity Score 2
Art Director
Guest's picture

HAHAHAHHAH..... what a joke!!!

Start worrying about the sea level in almost 14000 years from now..... (IF the planet still exists..)

Great ambient idea btw, congrats to the team.

Guest
Guest's picture

i already did this for my last project on my university like a year ago, same theme, same execution

Guest
Guest's picture

Wow~ very niceXD

Guest
Guest's picture

Great ad!
I came across one of those giant cardboard cutouts of LA being destoyed in 2012 at the theatre in Chicago. I was wondering why they didn't use specific cities being destroyed for specific markets. I think the ads would have had much more impact that way, “Oh crap, that's my city”

Guest
Osama Nofal's picture
Osama Nofal
Activity Score 211
Graphic Designer at Design Executive Officer at Emarat Misr Petroleum Products |

learning / entertaining

Yorch19's picture

good but need more realism

Yorch19
Activity Score 48
Smart Icom |

"Imagination is more important than knowledge"

SpectrumYR's picture

It looks very exciting for a surfer

SpectrumYR
Activity Score 2
Planner at Spectrum Y&R
innovadesigner's picture

It`s verry good, excelent.

Congratulations

innovadesigner
Activity Score 6
Graphic Designer
ccurtis's picture

I agree about the ceiling. I think it would have been stronger. But i like it!

ccurtis
Activity Score 39
Guest's picture

fantastic - always inspirational - wish i could be that creative

Guest
raven's picture

nice

raven
Activity Score 204
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