Agency Network: 
January 2013

16400 is Finland’s most comprehensive contact information service who needed a tactical top of mind campaign. The fact is that we feel a call from an unknown number quite uncomfortable. We dramatized that insight and the result was concept Scary Numbers. Finnish cell phone numbers start very often with 050, so that is the visual key to understand that a cell phone number forms the mask.

Outdoor advertisment created by TBWA, Finland for 16400, within the category: Professional Services.

Don't Be Scared of an Unknown Number. 16400

Advertising Agency: TBWA\Helsinki, Helsinki, Finland
Creative Director: Tommy Mäkinen
Art Director / Illustrator: Miika Kumpulainen
Copywriter: Juuso Kalliala

Comments (5)

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EtaKi's picture
Activity Score 121

Nice. Good art.

kleenex's picture
Activity Score 50610

The art is good, but very confusing if you do not know what this is for,

DaAvitar's picture
Activity Score 198

I don't get it.....

faissalo's picture
Activity Score 728

nice art but wth is it for

Nice init

Get Free Talk and Text's picture
Get Free Talk a...
Activity Score 37

looks pretty.

pretty boring.